Hong Kong Filmart is launching a documentary event, Asian Side of the Doc (ASD), at this year’s edition of the film, TV and digital entertainment market (March 22-25).

Sponsored by Europe’s MEDIA programme and following the model of French event Sunny Side of the DOC, ASD is expected to attract more than 150 film, TV and new media executives from Asia, Europe and North America.

In addition to the buying and selling of documentaries, the three-day event will also include workshops, screenings, pitching sessions and networking events.

For the sixth year running, Filmart will take place under the umbrella of Entertainment Expo 2010, which this year encompasses nine events between March 22 and April 18, including the Hong Kong Asia Film Financing Forum (HAF), the Hong Kong International Film Festival and the Hong Kong Film Awards (see details below).

Filmart organisers, the Hong Kong Trade Development Council (HKTDC), also said that more than 500 exhibitors from over 20 countries and regions have signed up for this year’s market. Highlights also include two conferences: Europe/Asia: A New Era For TV And Film Cooperation; and Computer-Generated Animation In A World After Avatar.

In addition, the Association of Motion Picture Post Production Professionals is organising a series of programmes, seminars and workshops on 3D film.

Full list of Entertainment Expo events:

Filmart (March 22-25)

Hong Kong Asia Film Financing Forum (March 22-24)

Hong Kong International Film Festival (March 21-April 6)

Asian Film Awards (March 22)

Hong Kong Film Awards (April 18)

Hong Kong Independent Short Film and Video Awards (March 12-21)

Hong Kong Music Fair (March 20-22)

IFPI Hong Kong Top Sales Music Award (April 7)

Digital Entertainment Leadership Forum (March 23)

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It’s a year of tiger and it’s also a year for Chinese film, with more and more money coming into Chinese film industry, 2010 is going to be a huge year for Chinese cinema, if you are up for a peek in Chinese film market, you should really join 34th HK Film festival 2010, meet more people in the same industry.

Here is a link of the submission page:

http://www.hkiff.org.hk/en/news20100125.html

Also worth reading here:

The price of festivals

Bright Shadow Films might show up in the festival as well, We will meet you there!

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Well if you haven’t watch this movie, you should spend some time online reading about the review, sadly due to the current situation of the Avatar situation in China, the box office is not going very well, although it seems the DaDi Film Co is trying something in foreign land.

Here is a few things came from Screendaily:

Chow Yun-fat is the main attraction in Confucius, a ponderous and weakly-imagined attempt at repackaging the ancient sage for the blockbuster era. Hu Mei’s (For All Eternity) film includes both battle sequences and an attempted seduction of the legendary philosopher in hopes of drawing mainstream audiences, but a lack of narrative development results in a film that is neither entertaining nor enlightening.

From what you can see in the trailer actually the film images looks alright, although the main complain from the audience are focus on “story”, but it’s still worth most people and their pop-corn.

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• Bright Shadow does Cannes