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Hong Kong Filmart is launching a three-day documentary event at this year’s edition.

Hong Kong Filmart is launching a documentary event, Asian Side of the Doc (ASD), at this year’s edition of the film, TV and digital entertainment market (March 22-25).

Sponsored by Europe’s MEDIA programme and following the model of French event Sunny Side of the DOC, ASD is expected to attract more than 150 film, TV and new media executives from Asia, Europe and North America.

In addition to the buying and selling of documentaries, the three-day event will also include workshops, screenings, pitching sessions and networking events.

For the sixth year running, Filmart will take place under the umbrella of Entertainment Expo 2010, which this year encompasses nine events between March 22 and April 18, including the Hong Kong Asia Film Financing Forum (HAF), the Hong Kong International Film Festival and the Hong Kong Film Awards (see details below).

Filmart organisers, the Hong Kong Trade Development Council (HKTDC), also said that more than 500 exhibitors from over 20 countries and regions have signed up for this year’s market. Highlights also include two conferences: Europe/Asia: A New Era For TV And Film Cooperation; and Computer-Generated Animation In A World After Avatar.

In addition, the Association of Motion Picture Post Production Professionals is organising a series of programmes, seminars and workshops on 3D film.

Full list of Entertainment Expo events:

Filmart (March 22-25)

Hong Kong Asia Film Financing Forum (March 22-24)

Hong Kong International Film Festival (March 21-April 6)

Asian Film Awards (March 22)

Hong Kong Film Awards (April 18)

Hong Kong Independent Short Film and Video Awards (March 12-21)

Hong Kong Music Fair (March 20-22)

IFPI Hong Kong Top Sales Music Award (April 7)

Digital Entertainment Leadership Forum (March 23)

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